The Hallmark Channel continues tinkering with their daytime lifestyle block on the schedule. The sitcom reruns are doing fine but their original daytime lifestyle block has struggled. Beginning Monday, March 11, 2013, Home & Family will move from 8-10am to 10am-12pm once again, while Marieand Mad Hungry will move to 12-2pm again instead of 10-12am. The original daytime lifestyle block was airing 8am-12pm but now it will be back to 10am-2pm, so The Golden Girls daytime block is moving back to 8-10am rather than 12-2pm. Hallmark has struggled with the original block since it started with The Martha Stewart Show. Earlier this week they announced another new partnership anchored by an exclusive cable syndication agreement bringing award-winning lifestyle program The Better Show to Hallmark Channel's lineup of daytime lifestyle programming. The Better Show(aka Better TV) currently airs every weekday in more than 160 markets reaching 80 percent of U.S. television households, including New York, Los Angeles, Chicago and Philadelphia, the country's top four television markets. The Better Show consistently ranks No. 1 in its time period in many markets and, as a result of its continuing success, Meredith recently renewed The Better Show for a seventh season. Beginning this fall, The Better Show will air every weekday on the Hallmark Channel during its daytime programming block, which also includes Home & Family and Marie. Each episode will air on the Hallmark Channel a day following the original nationally syndicated show. It is the first cable network distribution agreement for Meredith Video Studios.
With the addition of The Better Show this Fall, it doesn't look like the daytime lifestyle block is going anywhere anytime soon, despite all this tinkering on the schedule. Back to the current schedule, no other changes will be made, so Happy Days, The Brady Bunch, Frasier, Cheers, and I Love Lucywill remain in their current time periods. Only the daytime block of The Golden Girls is moving earlier, as mentioned. As for stunts, look for an I Love Lucy 24-hour marathon on Saturday, April 20, 2013 starting bright and early at 6am! Stay with us for continued updates on The Hallmark Channel's schedule.
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