NBC’s Coverage of Day 10 at the Olympics

http://sportsmediajournal.com/ Like yesterday, before we get to tday’s Olympics schedule, let’s take a look back the the ratings for NBC. Saturday night proved to be the first night so far that the prime time viewership for the Games did not beat the 2008 Beijing Olympics. The audience for Saturday was 28.0 million viewers, down from 31.6 million in 2008. Saturday’s rating was 15.9, down from 17.8 four years ago. NBC explains the drop as the second Saturday four years ago was the day when Michael Phelps won his record eighth gold medal in one Olympics Here is the schedule for today across the networks of NBC: NBC 10 a.m. – 5 p.m. (9 a.m. CT/PT) Track and Field – Qualifying Rounds Women’s 100M Hurdles Women’s 1500M Women’s Steeplechase Gold Medal Final Men’s Water Polo – U.S. vs. Hungary (LIVE) Men’s Volleyball – U.S. vs. Tunisia (LIVE) Equestrian – Team Jumping Gold Medal Final Cycling – Women’s Omnium Synchronized Swimming – Duet Qualifying Round Canoeing – Sprint Qualifying Heats 8 p.m. – Midnight (ET/PT) Gymnastics – Individual Event Gold Medal Finals Men’s Still Rings Men’s Vault Women’s Uneven Bars Track and Field – Gold Medal Finals Men’s 400M Men’s 400M Hurdles Women’s Pole Vault Beach Volleyball – Men’s: Gibb/Rosenthal (U.S.) vs. Plavins/Smedins (Latvia) Men’s Diving – Springboard Qualifying Cycling – Track Gold Medal Final 12:35 a.m. – 1:35 a.m. (ET/PT) Track and Field – Gold Medal Finals Beach Volleyball – Nummerdor/Schuil (Netherlands) vs. Nicolai/Lupo (Italy) NBC SPORTS NETWORK 4 a.m. – 8 p.m. Men’s Basketball – Qualifying Round (LIVE) U.S. vs. Argentina (LIVE) Australia vs. Russia (LIVE) Women’s Soccer Semifinals – U.S. vs. Canada (LIVE) Women’s Field Hockey – U.S. vs. South Africa (LIVE) Men’s Volleyball – Qualifying Round Russia vs. Serbia (LIVE) Italy vs. Bulgaria (LIVE) Brazil vs. Germany Men’s Weightlifting – 105 KG Gold Medal Final Men’s Shooting – 50M Three Positions Gold Medal Final (LIVE) Table Tennis – Women’s Team Semifinal: China vs. South Korea MSNBC 9 a.m. – 6 p.m. Beach Volleyball – Alison/Emanuel (Brazil) vs. Fljalek/Prudel (Poland) (LIVE) Brink/Reckermann (Germany) vs. Cunha/Ricardo (Brazil) (LIVE) Men’s Basketball – Spain vs. Brazil (LIVE) Men’s Water Polo – Romania vs. Serbia (LIVE) Wrestling – Greco Roman Gold Medal Finals (LIVE) Table Tennis – Men’s Team Semifinal: China vs. Germany Women’s Field Hockey – China vs. Japan New Zealand vs. Germany CNBC 5 p.m. – 8 p.m. Men’s Water Polo – Spain vs. Italy Men and Women’s Boxing Quarterfinals NBC OLYMPIC BASKETBALL CHANNEL 4 a.m. – 7 p.m. Men’s Basketball – Qualifying Round U.S. vs. Argentina (LIVE) Australia vs. Russia (LIVE) Great Britain vs. China (LIVE) Spain vs. Brazil (LIVE) France vs. Nigeria (LIVE) Tunisia vs. Lithuania (LIVE) NBC OLYMPIC SOCCER CHANNEL Noon – Midnight Women’s Soccer – Semifinals (LIVE) TELEMUNDO 9 a.m. – 2 p.m. (ET/PT) Track and Field – Qualifying Rounds Men’s Volleyball – Qualifying Round Synchronized Swimming – Duet Qualifying Round Beach Volleyball – Quarterfinals Midnight – 2:30 a.m. (ET/PT) Track and Field – Gold Medal Finals Gymnastics – Individual Event Gold Medal Finals Men’s Diving – Springboard Qualifying Men’s Boxing – Quarterfinals 3D 5 a.m. – 7:30 p.m. Gymnastics – Individual Event Gold Medal Final Track and Field – Gold Medal Finals Women’s Diving – Springboard Gold Medal Final Synchronized Swimming – Duet Qualifying Round