NBC, Facebook to Partner on Summer Olympics

http://sportsmediajournal.com/ The NBC Sports Group and Facebook have announced a partnership to share information on the upcoming 2012 London Summer Olympics. NBC will use its Olympics Facebook page to share the most up-to-date news and information, and will engage fans of the Olympic Games with featured polls, photo galleries, trivia and shareable images. Fans of the NBC Olympics page will also have the opportunity to unlock exclusive content made available to NBC Olympics fans. The partnership will also include Talk Meter, a new Facebook data tool. The new tool will inform viewers about stories, results, athletes and events that other fans of the Olympic Games are talking about on Facebook. “With the Olympic Games being one of those rare cultural moments that everyone talks about, people will watch the games on NBC and engage with their friends and favorite athletes on NBC Olympics’ Facebook page,” said Andy Mitchell, Strategic Partner Manager at Facebook in a press release. “NBC’s viewers will get to see what Olympic athletes and others connected with the Games are talking about on Facebook, adding a new element to NBC Olympics’ coverage. By sharing what they choose to watch on NBCOlympics.com, people will identify the events and highlights that are important to them and discover other Olympic moments through their friends.” “NBC is committed to engaging fans and consumers on every platform,” said Gary Zenkel, President, NBC Olympics. “Social media is an important part of how fans consume and interact during the Olympics. We are thrilled to be collaborating with Facebook to serve fans as they watch and celebrate the London Olympic Games.