Sports Media Digest- July 27, 2012

http://sportsmediajournal.com/ Sox/Yankees on Sunday Night Baseball- ESPN’s Sunday Night Baseball this week will feature the Boston Red Sox at the New York Yankees. Dan Shulman, Terry Francona, Orel Hershiser and Buster Olney have the call beginning at 8:00p.m. ET. Jon Sciambi and Chris Singleton will have the action on ESPN Radio. Lightweight Action on ESPN’s Friday Night Fights- ESPN’s Friday Night Fights will feature a 10-round lightweight bout between “Hammerin’” Hank Lundy and Ray Beltran. Joe Tessitore and Former Welterweight Champion Zab Judah will be ringside for ESPN2 and ESPN3 at 10:00p.m. ET. Bernardo Osuna will present the latest boxing news and highlights from the studio. Alex Pombo and Delvin Rodriguez will call the fights for ESPN Deportes’Viernes de Combates with Leopoldo Gonzalez and Pablo Viruega in the studio. Golf Channel To Celebrate Golf’s Return to the Olympics- With the opening of the Olympics today, the Golf Channel is starting a four year awareness campaign in preparation of golf becoming a competitive sport in the 2016 Olympics in Rio. The Golf Returns to the Olympics campaign will feature 60-, 30- and 15-second spots with U.S. and international stars unveiling their own Olympic dreams. The initial phase of the campaign will run through the London Games.