Baylor Joins the Stable of Colleges Inking Deals with Fox Sports

http://sportsmediajournal.com/ Fox Sports announced today that it has reached a multi-year agreement to televise athletic contests of Baylor University. Programming will appear on various FOX Sports Networks’ platforms, which could include FOX Sports Southwest, FOX Sports Southwest Plus or FOX College Sports. The deal will consist of a schedule of Baylor athletic events to be televised each year, including all available men’s basketball games and mutually agreed upon Olympic sports, including women’s basketball, baseball, softball, soccer and volleyball contests. Beginning in the 2013-14 academic year, FOX Sports will also televise one Bears football game annually for the remainder of the deal. Telecasts of Bears football games will be produced by FOX Sports, while other Baylor airings will be produced by the school in collaboration with FOX Sports. Additional non-game programming mutually selected by FOX Sports and Baylor may also appear on FOX Sports platforms. “We’re excited to continue our relationship with Baylor and expand our partnership with the university even deeper,” said FOX Sports Southwest Senior Vice President/General Manager Jon Heidtke. “This agreement is the perfect complement to our new FOX Sports Media Group deal with the Big 12 and fits in nicely with our mission statement to be the preeminent regional sports network in the Southwest. We look forward to showcasing more Baylor events and programming than ever before to Bears fans both regionally and nationally.” “The Baylor brand has never been stronger, and we are excited about the opportunity to build on the well-established partnership we have enjoyed for many years with FOX Sports,” said Baylor Director of Athletics Ian McCaw. “This agreement, coupled with the recently negotiated Big 12 television contracts, will afford unprecedented exposure for Baylor Athletics on FOX Sports Southwest and other FOX Sports platforms on both a national and regional basis, which will be a powerful asset in recruiting and a wonderful opportunity for our fans to enjoy more coverage than ever before.”