Saturday, March 17, 2012

FRIDAY'S BASKETBALL RATINGS

Friday’s coverage of the NCAA Division I Men’s Basketball Championship across CBS, TBS, TNT, and truTV earned a combined rating of 5.4, making it the highest rated Friday of action since 1991. The rating was 8% over last year.

The 8 million viewers who turned in was 5% higher than 2011.

Over the first two days of the tournament, CBS and Turner Sports had an average rating of 5.3, 5% over last year. That was also the highest average rating for the first two days since 1991.

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