2014 NCAA MEN’S FINAL FOUR DRAWS HIGHEST COLLEGE BASKETBALL AUDIENCE IN US CABLE TV HISTORY

http://fangsbites.com/cbs-sports/2014-ncaa-mens-final-four-draws-highest-college-basketball-audience-in-us-cable-tv-history.html

That’s the spin from CBS/Turner. What they won’t tell you is that ratings and viewership are down, but that’s because TBS, TNT and truTV don’t have the penetration that CBS does.

First things first. Let’s go over Saturday’s numbers. With the Final Four airing across three Turner platforms, the two games of the Final Four averaged 14 million viewers last night and a rating of 8.05.

Last year, the Final Four on CBS averaged a 9.4 rating with an 18 share and 15.7 million viewers.