Monday, June 11, 2012

NBA Digital’s Coverage of the NBA Finals

http://sportsmediajournal.com/ Even though the games will be seen on ABC, NBA Digital will be producing more than 40 hours of live coverage of the NBA Finals. NBATV will be producing extended editions of NBA Gametime, with pre and post game coverage. Matt Winer will anchor the show with the following cast of anchors for each game of the series: Games 1 and 2: Analysts Chris Webber and Kenny Smith Games 3 and 5*: Analysts Charles Barkley and Shaquille O’Neal Game 4: Analysts Barkley and Greg Anthony Game 6*: Analysts Smith, Webber and Anthony Game 7*: Analysts Webber and Anthony *if necessary Host Rick Kamla and analysts Brent Barry, Steve Smith and Dennis Scott will handle press conferences and off-day news coverage from The Finals, with special features from reporter Jared Greenberg. Additionally, Vince Cellini will hold court from the Atlanta Studios. TNT’s David Aldridge will also report throughout the series. Here is a rundown of the NBA Digital’s coverage of the Finals on NBATV, NBA.com, NBA Mobile and NBA Social: NBA TV · NBA GameTime: NBA TV’s nightly studio show, NBA GameTime will air live on site throughout The Finals. The show will feature highlights, analysis, player interviews, game previews and recaps. · Sounds of The Finals: The original series hosted by Ahmad Rashad, will follow the storylines throughout The Finals. The first 30-minute episode will cover games one through four, and air on Monday, June 16 at 7:30 p.m (ET). The second episode (if necessary, depending on the length of the series) will wrap up the series, and air on a later date (TBD). The NBA Entertainment-produced shows will provide exclusive coverage of the games plus access on and off the court, delivering all the big shots, clutch performances and memorable moments from The Finals. · Off-Day Coverage: On non-game days, NBA TV will air NBA GameTime at 8pm ET. Each show will continue the network’s comprehensive look into The Finals with coverage of team practices, press conferences, and Finals playbacks. NBA.com · Live Streaming Press Conferences: The site will provide live streaming video for every post-game news conference. · NBA.com’s Finals Pulse presented by Sprint: The interactive social media application will allow users to track conversations, vote, and share content in real-time about NBA players and teams. In addition,Pulse will guide fans on popular trending topics to access more NBA postseason information including videos, photos, new stories, and blog posts. · Social Spotlight: NBA.com will showcase the best tweets, photos and videos from players, fans and NBA.com writers through NBA.com’s Social Spotlight – a dynamic mosaic that flips every few seconds to highlight the conversation in the social media space. · Micro-Movies presented by Kia: NBA.com will provide a five-minute, all-access looks at The Finals through the lenses of NBA Entertainment’s cameras, all available online after each game. · Player of the Game: Beginning at halftime and through the conclusion of each game, users will have the ability to vote online or by text for the Player of the Game. Once the votes are tallied, the winner will be announced on air and online. NBA Mobile · NBA GameTime: During the playoffs, users can follow all the action through NBA GameTime, the signature mobile app of the NBA, available on multiple devices. NBA GameTime will provide live scoring, game alerts, video on demand, radio feeds, a redesigned app dashboard and full bracket view. · Courtside: Users also can follow The Finals action through NBA GameTime Courtside, the official tablet application of the NBA, available via the iTunes App Store. Courtside will provide live scoring, a NBA dashboard view, video on demand, and full bracket view. · NBA.com/mobile: The NBA.com mobile web site will provide users with an enhanced experience including video, series trackers and an expanded bracket view. The site will also allow users to access postseason stats, scores and standings, as well as follow their favorite players. NBA Social · Fans can engage in the social conversation surrounding The Finals by following tweets from @NBATV and @NBA using the hashtag #FINALS to see tweets from other fans, players and analysts. Additionally, fans can ‘like’ the NBA TV and NBA pages on Facebook to see behind-the-scenes videos and photos.

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