ESPN Re-Branding All Soccer Content

http://sportsmediajournal.com/ ESPN today announced that it is re-branding its multi-platform coverage of international soccer. This week ESPN introduces ESPNFC, a new multi-language and multi-country brand for soccer fans around the world across TV, radio, print, online, print and mobile. All of the network’s soccer properties will not be combined under the new moniker. “ESPN is solidifying its dedication to soccer year-round with the launch of ESPNFC,” said ESPN President John Skipper in a press release. ”It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for soccer coverage worldwide.” ESPN will begin creating content branded as ESPNFC this week with items previewing the upcoming Euro 2012 tournament in Poland and the Ukraine. Coverage will be expanded later this summer the new professional league seasons kick-off around the globe.