Wednesday, August 08, 2012

NBC’s Coverage of Day 12 at the 2012 Olympics

http://sportsmediajournal.com/ Before we look at today’s Olympics schedule, we have more ratings numbers from NBC. Monday night’s prime time coverage was viewed by 26.6 million viewers, only 1% above the same second Monday at the 2008 Beijing Games. The rating of 15.8 was the same as four years ago. The NBC Sports Network (NBCSN) saw its most watched total day ever Monday, thanks to live Olympics coverage of Team USA Basketball and the exciting finish to the USA Women’s Soccer semi-final match with Canada. The network averaged 965,000 viewers for the day, with an average of 1.21 million viewers during the NBCSN’s Olympics coverage only. The basketball match-up averaged an audience of 3.33 million viewers while the soccer match averaged 2.92 million. Here is the schedule of action today on the networks of NBC: NBC 10 a.m. – 5 p.m. (9 a.m. CT/PT) Track and Field – Qualifying Rounds Men’s Water Polo Quarterfinal – U.S. vs. Croatia (LIVE) Men’s Cycling – BMX Qualifying (LIVE) Equestrian – Individual Jumping Gold Medal Final Women’s Beach Volleyball – Bronze Medal: Larissa/Juliana (Brazil) vs. Zhang/Xue (China) (LIVE) Canoeing – Sprint Gold Medal Finals Men’s Volleyball Quarterfinal – U.S. vs. Italy (LIVE) 8 p.m. – 11:05 p.m. Track and Field – Gold Medal Finals Men’s 110M Hurdles Women’s 200M Women’s 400M Hurdles Women’s Long Jump Women’s Diving – Platform Qualifying Women’s Beach Volleyball – Gold Medal Final: May-Treanor/Walsh Jennings (U.S.) vs. Kessy/Ross (U.S.) 11:05 p.m. – 11:30 p.m. “Go On” 12:05 a.m. – 1:05 a.m. (ET/PT) Track and Field – Qualifying Rounds Women’s Cycling – BMX Qualifying (LIVE) NBC SPORTS NETWORK 6 a.m. – 8 p.m. Men’s Basketball – Quarterfinals (LIVE) U.S. vs. Australia (LIVE) Russia vs. Lithuania (LIVE) France vs. Spain (LIVE) Brazil vs. Argentina (LIVE) Men’s Handball – Quarterfinals Iceland vs. Hungary (LIVE) Sweden vs. Denmark (LIVE) Spain vs. France Men’s Table Tennis – Team Bronze Medal: Germany vs. Hong Kong (LIVE) MSNBC 9 a.m. – 6 p.m. Men’s Volleyball – Quarterfinals (LIVE) Argentina vs. Brazil (LIVE) Poland vs. Russia (LIVE) Men’s Water Polo – Quarterfinals (LIVE) Australia vs. Serbia (LIVE) Spain vs. Montenegro Italy vs. Hungary (LIVE) Women’s Wrestling – Gold Medal Finals Men’s Table Tennis – Team Gold Medal Final: China vs. Korea CNBC 5 p.m. – 8 p.m. Men’s Boxing – Quarterfinals Women’s Boxing – Semifinals Men’s Handball – Quarterfinals: Croatia vs. Tunisia (LIVE) NBC OLYMPIC BASKETBALL CHANNEL 9 a.m. – 9 p.m. Men’s Basketball – Quarterfinals Lithuania vs. Russia (LIVE) France vs. Spain (LIVE) Brazil vs. Argentina (LIVE) U.S. vs. Australia (LIVE) NBC OLYMPIC SOCCER CHANNEL Noon – Midnight The Semifinals Encore TELEMUNDO 9 a.m. – 3 p.m. (ET/PT) Men’s Basketball – Quarterfinals Track and Field – Qualifying Rounds Men’s Volleyball – Quarterfinals Women’s Beach Volleyball – Bronze Medal Midnight – 2:30 a.m. (ET/PT) Track and Field – Gold Medal Finals Women’s Diving – Platform Qualifying Women’s Beach Volleyball – Gold Medal Final 3D 5 a.m. – 7:30 p.m. Gymnastics – Individual Event Gold Medal Finals Track and Field – Gold Medal Finals Men’s Diving – Springboard Gold Medal Final Synchronized Swimming – Duet Qualifying

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