Monday, March 01, 2010

Ronald McDonald House® Charities Phone Bank

Ronald McDonald House® Charities Phone Bank
Tuesday, March 9, 3 to 8 p.m.PHILADELPHIA (CBS 3) ― Click to enlarge1 of 1
Ronald McDonald®

CBS 3 and The CW Philly will present the first ever Ronald McDonald House Charities Phone Bank, a five hour on-air fundraiser for one of the Delaware Valley's most beloved charities. The phone bank will broadcast live from The Great Hall in the station's state-of-the-art HD Broadcast Center on Tuesday, March 9th. Segments will air in newscasts, in commercial break time and in regular programming on both stations from 3 to 8 p.m. that day. Pledges can be made by credit card or check by calling the phone bank at 1-877-KYW-3ASK (1-877-599-3275) during those hours.

Anchors Susan Barnett and Chris May will host the event with special appearances from Sports Director Beasley Reece, Meteorologists Kathy Orr and Doug Kammerer, Traffic Reporter Bob Kelly and representatives from the CBS Radio stations in Philadelphia including KYW Newsradio's Hadas Kuznits, Glen Macnow of Sportsradio 610WIP, Ross Brittain, Valerie Knight and Frank Lewis of 98.1 WOGL's Breakfast Club, Dom Giordano from The Big Talker 1210AM WPHT and 94WYSP's Spike and Gordon. Also appearing will be members of the Flyers Alumni and Sixers Dance Team.

Philadelphia sports teams, year-round supporters of the charity, have assembled an unprecedented line-up of Sixers, Phillies and Flyers suites, tickets and autographed memorabilia as incentives for callers throughout the broadcast, including a rare opportunity to meet Phillies pitcher Roy Halladay.

RMHC of the Greater Philadelphia Region supports the Philadelphia, Southern New Jersey and Delaware Ronald McDonald Houses; 13 Ronald McDonald Family Rooms® in area hospitals such as Children's Hospital of Philadelphia, Cooper University Hospital (Camden, N.J.), and Alfred I. DuPont Hospital (Wilmington, DE); the St. Christopher's Foundation for Children Ronald McDonald Care Mobile® and three scholarship programs for graduating seniors in the area. The charity receives its support from McDonald's Corporation, McDonald's Owner/Operators, corporate donors and McDonald's customers.

"This is a great opportunity to showcase an international charity that began and still serves families right here in Philadelphia," says CBS 3 and The CW Philly President and General Manager Jon Hitchcock. "We are excited to not only to have the opportunity to raise funds for such a worthwhile cause, but to tell their remarkable story."

"It is our hope that the phone bank will help raise awareness of RMHC and the donations needed to keep offering services that support the health and well-being of children and families in our area," says John Durante, McDonald's Owner/Operator and President of RMHC of the Philadelphia Region, Inc. "We are so grateful to all of our sponsors and to CBS 3 and CW Philly for partnering with us for this great cause."

CBS 3 acknowledges the support of McDonald's Restaurants of the Greater Philadelphia Region, Inc., The Philadelphia Coca-Cola Bottling Company, AT&T, the Tri-State Toyota Dealers Association and Keystone Foods in making the Ronald McDonald House Charities Phone Bank possible.

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

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