NOVEMBER SWEEPS

Here is what 6ABC had to say about November sweeps:





■Action News Mornings easily wins time period and ALL DEMOS
■81% lead over closest competition (WCAU)
■
■Action News at Noon’s 7.6 rating more than doubles the KYW & FOX combined
■This newscast has the highest share (24) in market
■
■Action News at 5’s 8.3 rating beats NBC’s 4, 5, & 6pm newscasts combined
■Beats Dr. Phil on KYW by 168%
■
■Action News at 6pm is #1 EVERY night
■10 rating beats total competition combined
■Holds a 172% advantage over closest competition (KYW)
■
■Action News at 11 with Jim Gardner is #1 every week in 2009
■Wins November Sweep in Households & Key Demos
■Beats KYW by 14%, despite 36% KYW Primetime lead-in advantage
■NBC10 News at 11 plummets – down 47%





■488,000 viewers watched the 6abc / IKEA Thanksgiving Day Parade
■10.3 rating #1 in Philadelphia■64% higher rating than Macy’s Parade on NBC■Seen in 8 other TV markets (including Wash. DC)



Key November ratings (M-F, 10/29– 11/25) info of interest:



Time Station / Show HH Rating / Share (Oct / Nov)



5-7am WPVI – Action News Mornings 4 / 16

News WCAU – NBC10 News Today 2 / 9

KYW – Eyewitness News 2 / 8



7-9am WPVI – Good Morning America 6 / 19

WCAU – Today Show 3 / 8

KYW – Early Show 2 / 5
WXTF – Good Day Philadelphia 2 / 7



9am WPVI – Live with Regis & Kelly 5 / 15

WCAU – Today Show 2 2 / 7

KYW – Doctor Oz 2 / 7



10am WPVI – Rachael Ray 3 / 12

WCAU – Today Show 3 2 / 6

KYW – Let’s Make a Deal 2 / 6



Noon WPVI – Action News at Noon 8 / 24

News KYW – Talk Philly 3 / 8

WTXF- Fox29 News at Noon 1 / 3



4pm WPVI – Oprah 6 / 14

WCAU – NBC10 All That & More 3 / 6

KYW – Eyewitness News at 4pm 3 / 7



5pm WPVI – Action News at 5 8 / 17

News WCAU – NBC10 News 3 / 5

KYW – Dr. Phil 3 / 6

WTXF-Fox29 News at 5p 2 / 4



6pm WPVI – Action News at 6 10 / 18

News WCAU – NBC10 News at 6 3 / 5

KYW – Eyewitness News at 6 4 / 7

WTXF-Fox29 News at 6 2 / 3





7pm WPVI – Jeopardy! 10 / 18

WCAU – Extra 2 / 4

KYW – Entertainment Tonight 4 / 6



730pmWPVI – Wheel of Fortune 8 / 13

WCAU – Access Hollywood 2 / 4

KYW – Insider 4 / 6



Prime WPVI – ABC 7 / 10

Time WCAU – NBC 5 / 8

Avg. KYW – CBS 8 / 12

WTXF - FOX 10 / 15



11pm Local News Ratings



Station / Show HH W25-54 A25-54

WPVI – Action News at 11 7.5 4.3 3.3

WCAU – NBC10 News at 11 2.7 1.9 1.7

KYW – Eyewitness News at 11 6.6 3.2 2.7



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Source: Nielsen Station Index Overnight Ratings, Philadelphia Market, 2009

Contact: Mike Monsell, Creative Services Director 215-581-4466