Once again, CBS/Turner saw some record numbers for the NCAA Tournament. yesterday’s numbers were the best for the opening Friday of the tournament dating back to 1991 when CBS took over the full rights for March Madness.
The four telecast windows averaged 8.4 million viewers which is the highest since 1991. CBS/Turner saw a combined rating of 5.7 with a 14 share.
Each of the four windows set milestones.
The early afternoon window averaged 5.8 million viewers, second best since 1991.
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