CBS 3 LIGHT FOR THE CURE

From CBS3:

NEWS RELEASE

CBS 3, CW PHILLY AND SUSAN G. KOMEN FOR THE CURE

TURN THE SKYLINE PINK IN HONOR OF

BREAST CANCER AWARENESS MONTH

Historic Bethlehem Blast Furnaces Join Campaign

List of buildings available at www.cbs3.com/cure



Philadelphia, PA, October 1, 2009 – LIGHTS FOR THE CUREä, the local campaign begun in 2002 by CBS 3 (KYW-TV) and the Philadelphia Affiliate of Susan G. Komen for the Cure to raise awareness about breast cancer, will light up the skyline again this October as more than 100 buildings and landmarks in three states will participate in the campaign. Businesses and landmarks in the Philadelphia area, the Lehigh Valley, New Jersey and Delaware will turn the skyline pink for the eighth year in a row in an effort to encourage women to schedule a mammogram.



The lights go pink tonight, October 1 at sunset (6:43 p.m.) and most remain lit throughout the month as a reminder to stay vigilant in the fight for a cure. More than 100 buildings and landmarks participate.

The Lehigh Valley will join the campaign for the first time this year as the landmark Bethlehem Steel Blast Furnaces, now part of the Sands Casino Resort Bethlehem, will glow hot pink beginning October 1st. Also new this year, the PECO Crown Lights will display an awareness message complete with color and graphics for the first time since the local landmark’s switch to energy-efficient LED lights on the Fourth of July.

Other participants include the Collingswood, New Jersey business district, Claes Oldenburg’s famous “Clothespin,” Lincoln Financial Field, home of the Philadelphia Eagles; LOVE Park Fountain; the Battleship New Jersey; Boathouse Row, Camden City Hall and the Cira Centre which will display a 6-story pink ribbon in lights on the north and south sides of the building. Atlantic City will also participate, showing its colors on Friday, October 9th with 12 buildings participating.

CBS 3 and The CW Philly, led by its breast cancer team, “The Women of Eyewitness News,” will be on-air and in the community with the message to stay vigilant in the fight against breast cancer throughout the month as part of the station’s ongoing breast cancer awareness campaign.

As part of this awareness campaign:

* Anchor/Reporter Natasha Brown will host the New Jersey Race for the Cure at Great Adventure on Sunday, October 4.
* Meteorologist Kathy Orr will broadcast live from Atlantic City on October 9 as that city goes pink to support the cause.
* Anchors Susan Barnett and Pat Ciarrocchi along with Medical Reporter Stephanie Stahl will host Susan G. Komen for the Cure’s annual Pink Tie Ball being held October 17th at the Ritz-Carlton, Philadelphia
* Kathy Orr will be on location as Collingswood, New Jersey goes pink with its business district’s annual Cruise Night on October 15th.
* The station will provide extensive coverage of the Breast Cancer 3-Day being held locally October 16-18. Anchors Natasha Brown, Lesley Van Arsdall and Anne-Marie Green, will team up to walk the 3-day, 60 mile course in support of the cause.



CBS 3, The CW Philly and The Philadelphia Affiliate of Susan G. Komen for the Cure acknowledge the support of the Cancer Treatment Centers of America, sponsors of this campaign. We also thank our community partners for Lights for the Cure — The Philadelphia Inquirer, the Philadelphia Daily News and philly.com, Fairmount Park, Max & Me Catering and the National Constitution Center.

CBS 3 and The CW Philly are part of CBS Television Stations, a division of CBS Corporation.