Peep Chick drop and fireworks to ring in New Year at SteelStacks

http://www.mcall.com/news/local/bethlehem/mc-bethlehem-peeps-fest-20121230,0,7670122.story FROM THE MORNING CALL New York City may have Carly Rae Jepsen and its huge crystal ball, but Bethlehem has music from the indie rock band for kids Starfish and will drop a 75-pound light-up Peep to ring in the New Year. "We're really trying to create a Dick Clark of Bethlehem event," Matt Pye, vice president of corporate affairs at Just Born, said Sunday, the first day of the city's annual Peeps Fest. Now in its fourth year, the annual family-friendly festival is put on by ArtsQuest and candy-maker Just Born. More than 8,000 people attended the festival last year. This year, Peeps Fest has more interactive activities and the duration of the festival has been condensed from four to two days. "We thought it was a little more manageable," Pye said, noting that the attendance levels typically increased on the last two days — Dec. 30 and 31.