Tuesday, October 22, 2013

TV NEWS OCTOBER 22

http://blog.sitcomsonline.com/2013/10/step-by-step-posts-solid-ratings-on-hub.html

The Hub launched Step by Step on its line-up two weeks ago on Oct. 7 and since its debut, the series has posted solid ratings from Oct. 7-18. In primetime (airing anytime between 7-11pm) the sitcom has averaged 127,000 total viewers and over 67,000 viewers adults 18-49, higher than The Hub's other sitcoms in October primetime that air during the 10pm hour (ALF 39,000 viewers adults 18-49, Happy Days 55,000 viewers adults 18-49, Laverne & Shirley 56,000 viewers adults 18-49 and Mork & Mindy 29,000 viewers). The sitcom is also building on its animated lead-ins, an hour each ofTiny Toons Adventures & Animaniacs, from 5-7pm among adults 18-49. Those two series have averaged 43,000 and 57,000 viewers adults 18-49, respectively for October to-date from 5-7pm. Step by Step is also appealing to the younger demo of kids 2-11 with nearly 39,000 viewers, helped by its animated lead-in. And finally, in its first two weeks, the '90s sitcom has improved the time period (weekdays 7-8pm) from the prior two weeks among adults 18-49 by nearly 29%, from 52,000 viewers to 67,000 viewers. "We'll make it better...the second time around," indeed! Step by Step airs weekdays from 7-8pm and encores from 2-3am only on The Hub.
 


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