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The premieres of TV Land's newest original series premieres boasted impressive numbers, with The Jim Gaffigan Show attracting a gross audience of 3.2 million total viewers on TV Land, Nick at Nite and Comedy Central, and Impastor
attracting 1.7 million gross total viewers on TV Land and Nick at Nite
(Live+3). The July 15 premiere for both shows, which kicked off at 10 pm
on TV Land and Nick at Nite, reached 5.6 million viewers (L+3, 1 min.
qualifier, P2+, 6 telecasts, Total US). Compared to channel prime
average, The Jim Gaffigan Show premiere on TV Land was up 178%. The Jim Gaffigan Show ranked #5 on Nielsen's Twitter TV rankings for the night. An encore of the series premiere of The Jim Gaffigan Show
was telecast on Comedy Central on July 16 and reached 1.1 million
viewers (L+3, 1 min. qualifier, P2+, CMDY Cov. Area). The TV Land
premiere of Impastor had a +21% increase over channel prime average.
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