http://blog.sitcomsonline.com/
TV Land is rebranding and recreating its look with a new logo and a
complete overhaul of the network's brand identity to complement a slate
of new, original programming. The rebrand debuted on the linear channel
yesterday. The new look of the network reflects the three tenets of TV
Land's reinvention: quality, cleverness, and truth. This new branding
also strives to be more authentic, raw and emotive. With Darren Star's
critically-acclaimed Younger – which just wrapped its first
season with record growth numbers for the network – TV Land's brand
reinvention began, moving towards original programming that is more
serialized, takes more risks and reflects the life experiences of the
Gen X viewer. That evolution continues with the network's new series
premiering this summer – The Jim Gaffigan Show, starring comedian, actor and New York Times best-selling author Jim Gaffigan, and Impastor, a dark comedy starring Michael Rosenbaum (Smallville) and Sara Rue (Less Than Perfect) – and with season two of Younger, as well as the launch of Teachers
from Chicago improv group The Katydids. TV Land also recently announced
a script deal with Emmy®-winning producers John Wells and John Riggi
for a single-camera period comedy project inspired by the life of Kyle
Richards (The Real Housewives of Beverly Hills).
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