Wednesday, April 15, 2015

TV NEWS APRIL 15

http://blog.sitcomsonline.com/

ABC Family announced at its network upfront New York that ABC Family is doubling-down on the life stage that has made it a leading voice in entertainment for W18-34, W18-49, F12-34 and a top five network with adults, in addition to having the most socially engaged audience. The network identified and coined the term 'Becomers' to describe people in this life stage. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts – first car, first apartment, first job, first love, first heartbreak – all the firsts that exists between who they are and who they want to become. Becomers are 69 million strong in the US, with an estimated spending power in the trillions. The strategy begins in June with new additions, including the procedural drama Stitchers and the unscripted reality drama Becoming Us. As for premieres, Pretty Little Liars and Stitchers bow first on Tuesday, June 2, followed by Melissa & Joey and Baby Daddy on Wednesday, June 3. The Fosters and Becoming Us will then premiere on Monday, June 8. Later this summer the new comedy Kevin From Work and the new reality series Job or No Job, Monica the Medium, Startup U and Next Step Realty: NYC will join the line-up. Returning series Young & Hungry, Chasing Life and Switched at Birth will return later this summer, with dates to be announced. Two new dramas will premiere in 2016: Shadowhunters and Recovery Road.

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