TV NEWS MARCH 5

http://blog.sitcomsonline.com/2015/03/spike-tv-2015-upfront-brings-out-big.html

Spike TV had its annual upfront and we have some highlights from it. With a series of announcements including a new tagline and logo at an Upfront presentation to advertisers in New York City, Spike took a giant step further toward its mission of attracting a broader, gender-balanced audience. The tagline "Spike: The Ones To Watch" encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view. It speaks to the network's bold personalities and a brand pushing the boundaries of the unexpected. With a dynamic multi-platform redesign, Spike's on-air look will reflect the brand's evolution. Among the stars who attended the Upfront presentation were Ben Kingsley, Dwayne Johnson, Jillian Michaels, Adam Carolla, Jon Taffer, Dave Navarro, John Krasinski, Stephen Merchant, LL Cool J & Chrissy Teigen.