Super Bowl XLVII Online Tops 3 Million Streams

http://sportsmediajournal.com/ CBS Sports and the NFL announced today that online viewership of Super Bowl XLVII, the second year the game could be viewed on a computer or mobile device, topped 3 million streams across CBS Sports.com, NFL.com and NFL Mobile on Verizon Wireless. Last year’s game between the Patriots and Giants registered over 2 million streams. Viewers generated nearly 10 million live video streams, up more than 100 percent from last year, resulting in a record 114.4 million minutes streamed, which was up 46 percent over last year’s game. “Our live stream of Super Bowl XLVII not only set online viewership and social-media records but set the standard for a second-screen sports experience,” said Jim Lanzone, president of CBS Interactive. “Our goal was to create an environment that would serve as the perfect complement to CBS Sports’ coverage of the game. We’re extremely proud of this historic experience.” “This year’s record-setting engagement demonstrates that our fans are always looking for more ways to engage with NFL content,” said Hans Schroeder, NFL senior vice president of media strategy and development.