ESPN and Little League International announced today an eight-year extension that will make ESPN the exclusive U.S. rights holder of Little League International events.
Under the new deal, ESPN will enhance its multi-platform rights package, highlighted by the ability to televise every game from the U.S. Regionals and World Series of each of Little League International’s divisions, including Little League Baseball, Little League Intermediate (50/70) Baseball, Junior League Baseball, Senior League Baseball, Big League Baseball, Little League Softball™, Junior League Softball, Senior League Softball, and Big League Softball.
“Little League is tremendous, family-friendly programming and a great showcase of what we love about sports – passion, competition and bringing communities together.” said Norby Williamson, Executive Vice President, Programming & Acquisitions, ESPN, ”We’re delighted to continue our rewarding collaboration with Little League International.”
“ESPN has been a great partner in helping tell the Little League story to a global audience, and we are delighted to extend our successful relationship.” said Stephen D. Keener, President and Chief Executive Officer, Little League International, ”The new agreement will allow Little League Baseball and Softball to further advance our dedicated work of providing positive life experiences for kids both on and off the field. We recognize the great value in this extension as it will allow us to implement new initiatives, while continuing to offer important benefits such as keeping local league fees low. With another successful Little League Baseball World Series in the books, we’ll now begin to concentrate on our 75th anniversary coming in 2014. This extension with ESPN is a perfect way to begin our celebration.”
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