It looks like NBC will be asking more from its biggest sports personality for the 2014 Sochi Olympics. Today the network announced that Bob Costas will host both the network’s primetime and late night coverage of the Winter Games this February.
Costas will be serving as primetime host for the 10th time in Sochi. He recently served as host of both primetime and late night telecasts in 2000.
“With unmatched experience in the host chair, Bob’s historical perspective and expertise will serve as a foundation for our Sochi coverage both in primetime and late night,” said Jim Bell, Executive Producer of NBC Olympics. “There is no one better than Bob to lead us in telling the stories of the athletes and competition that captivate fans around the world.”
“The Olympics are a unique television event,” Costas said. “They involve classic sports coverage, of course, but also many elements of storytelling and travelogue aspects that are not part of the usual sports broadcast. They are a three-week miniseries which, if done well, should bring viewers not only compelling athletic performances, but a sense of the host city and country, and an appreciation of what is a truly global gathering.”
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