CBS 3 WEATHER ON KYW NEWSRADIO

Nov 19, 2009 4:11 pm US/Eastern
Eyewitness Weather On CBS Radio
Eyewitness Weather Team Providing Weather For All 5 CBS Radio Stations
PHILADELPHIA (CBS 3) ―

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Eyewitness News Meteorologist Kathy Orr has joined KYW Newsradio's popular Reporters Round-up weekdays at 3:30 p.m., providing daily weather forecasts for the program broadcast on 1060 AM and streamed live on www.kyw1060.com.

Over the next two weeks, the Eyewitness Weather team – including Orr, Doug Kammerer, Maria LaRosa and Carol Erickson will also begin providing forecasts for on-air hosts at sister stations SportsRadio 610 WIP and 94 WYSP. Eyewitness News has been providing weather forecasts and traffic for 98.1 WOGL for several years and recently began weather forecasting for The Big Talker 1210AM as well. With this week's additions, CBS 3 and The CW Philly's Eyewitness News weather team officially becomes a weather source for all five of its CBS sister stations.

"We have been looking for opportunities to expand both the Eyewitness News brand and our news service across other platforms," says CBS 3 and CW Philly President and General Manager Jon Hitchcock. "What makes more sense than starting with family first? Ultimately, our goal is to make CBS the primary source for news in Philadelphia."

Adds Marc Rayfield, Senior Vice President and Market Manager for CBS Radio in Philadelphia, "We're pleased to partner with our sister CBS television stations so that we can offer all of our radio stations access to the latest weather forecast around the clock and, at the same time, help build the CBS brand name throughout the Delaware Valley."

CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation. KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT are CBS Radio stations.