ESPN Reports Viewership Gains Over the Last Month
ESPN today reported that over the last month viewership is up 13 percent over the same period last year.
The average viewership on the network was 1.21 million viewers while primetime viewers was up 20% over 2012 at 2.89 million.
Per ESPN PR, here are some other viewership highlights from the last month:
On September 7, ESPN registered its most-viewed regular-season college football Saturday in ESPN history, an average of 5.5 million fans across 15 hours of programming, highlighted by a 5.3 rating for Notre Dame vs. Michigan, the night’s most-viewed program across all cable and broadcast networks among total viewers and key male and adult demographics (18-34, 18-49 and 25-54).
· The September 9 Philadelphia Eagles – Washington Redskins game was the highest-ratedMonday Night Football opener since ESPN took over the iconic franchise in 2006 (10.1).
· The August 18 edition of Sunday Night Baseball – the New York Yankees vs. the Boston Red Sox, earned a 2.1 rating, the highest on the season.
· The soccer game on September 10 between the U.S. Men’s National Team and Mexico tied the ESPN record for a World Cup Qualifying telecast (1.4).
· The football season brings with it a number of popular studio shows. The weekday NFL Live is up 10 percent from a year ago (688,000 viewers vs. 624,000), the new weekday NFL Insiders is posting viewership 27 percent larger than the time slot did in 2012 (516,000 vs. 405,000), and the expandedSaturday morning College GameDay is averaging 20 percent more audience for 9 a.m. – Noon ETthan those three hours averaged last year (1,956,000 vs. 1,631,000).
Sunday Night Football Ratings Continue Strong for NBC
NBC Sports today reported that the rating for Sunday’s 49′ers/Seahawks Sunday Night Football contest drew an average of 20.5 million viewers, making it the most-watched primetime NFL matchup between West Coast teams in nearly two decades.
Here are other details as presented by NBC PR:
- Sunday Night Football (12.2/21 national household rating) led NBC to a decisive Sunday win in all key measures, taking the night among ABC, CBS, NBC and Fox by an 89 percent margin in adults 18-49 (6.6 vs. 3.5 for #2 CBS).
- Through three NFL telecasts, NBC is averaging 23.9 million viewers — the fourth consecutive year with a 23+ million average at this point in the season.
- In competing team markets, Sunday’s game posted the best-ever NBC SNF rating in Seattle (44.8/66), and matched the best NBC SNF rating in San Francisco (26.8/48), which was previously set by 49ers-Patriots on Dec. 16, 2012.
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