Monday, March 05, 2012

Sports Media Digest- March 5, 2012

Honda Classic A Big Draw for NBC- This weekend’s PGA Tour stop, the Honda Classic, scored big ratings for NBC. The final round on Sunday earned NBC a rating of 3.2, the highest for the tournament in ten years. The rating was 78% over last year’s rating of 1.8. The third round gave NBC a 1.9 rating, 27% over 2011.

Strong Ratings for UNC/Duke on ESPN- Saturday night’s ACC match-up between North Carolina and Duke registered a 3.1 rating for ESPN, the highest rating for a men’s college basketball game on the network in four years. As to be expected the four markets in North Carolina (Greensboro, Raleigh-Durham, Charlotte & Greenville) registered the higest local ratings in the county.

Whitaker to Recieve Lifetime Achievement Emmy- The National Academy of Television Arts and Sciences announced today that legendary sports commentator Jack Whitaker will receive its Lifetime Achievement Award at this year’s 33rd annual Sports Emmy® Awards ceremony. Jack spent much of his career with CBS Sports and ABC Sports, and covered many of the historic sports events from the 1960′s into the 1990′s. Whitaker, who is 87, will accept the award at the event on April 30th.

Martino Tabbed as Lead MLS Analyst for NBC Sports Group- Former Major League Soccer (MLS) nidfielder and U.S. Men’s National Team member Kyle Martino has been hired by NBC Sports to serve as its lead analyst during its coverage of the MLS. Martino will join NBC MLS play-by-play voice Arlo White on Sunday, March 11, at 3:00 p.m. ET on the NBC Sports Network as FC Dallas hosts the New York Red Bulls in the MLS season opener.

Geoff Russell Named Excutive Editor at the Golf Channel- Golf Channel President Mike McCarley announced today that Geoff Russell has been hired to serve as Senior Vice President and Executive Editor, Golf Channel. Russell, who spent 26 years as editor at the Golf Digest Publications, will work collaboratively across all on-air and online production and programming groups to shape the editorial direction of Golf Channel.

ESPN Opens Developer Center for App Creation- ESPN annonced today that it has launched its ESPN Development Center that offers software engineers and developers the opportunity to join the company’s API (application programming interface) Program, which provides access to ESPN content and data for the purpose of creating new web and mobile apps for sports fans. ESPN will showcase its APIs and other digital media technology projects later this week at the South by Southwest (SXSW) Interactive Festival in Austin, Texas.

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