6ABC’s March Ratings

From 6ABC:

March Ratings – Another Clean Sweep & More Innovation for Local News Leader!


(Philadelphia) – At Action News, many things remain constant - Jim Gardner, That News Van, being the ratings leader, etc. But what makes Action News the true market leader is 6abc’s commitment to innovation. Action News is more than just the TV ratings leader…Action News is the industry leader, outpacing the competition on internet, wireless (mobile) and social networking.



March TV ratings look as familiar as Jim Gardner anchoring the news at 6 o’clock – Action News is #1 in every news time period. In the morning (6am), Action News on 6abc enjoys a 62% ratings advantage. At noon, that number balloons to 270%. And at 6pm, Action News holds a 146% lead. In fact, almost 350,000 people watch Action News at 6. You’d have to combine KYW’s morning, noon, 5pm, and 6pm newscasts together to reach that audience, and WCAU would need to add up all their morning, 5pm and 6pm newscasts to meet that threshold! But 6abc is not satisfied, and doesn’t stop there.



6abc also leads on the Internet. With about 15 million monthly page views, 6abc.com is the TV market’s #1 source for local news and information. 6abc was also the first local station to embrace mobile internet distribution and controls a commanding market share with more than 2 million page hits per month. And if social networking is a microcosm of society, 6abc is more popular than the competition combined! Action News, the first local station with a Facebook page has nearly 25,000 fans – as many as Fox, WCAU, & KYW combined. Plus, if you add in all of WPVI’s talent and programming pages, 6abc has more than 50,000 total fans on Facebook.



One innovation that truly differentiates Action News in the market is the Action News Big Board. 6abc unveiled the Big Board last fall, and is still the only local television station in the US with this interactive news hardware. 6abc recently released a station promo for this tool - http://abclocal.go.com/wpvi/video?id=7356768.



Also new this month on 6abc – streaming news! Now you can watch Action News (as you see it on television “in real time”) on 6abc.com. Live streaming video of Action News, as well as a 24 hour stream of 6abc Weather Now, can be found by clicking the “Live Video Home” link under the VIDEO & PHOTOS tab on 6abc.com navigation list.



March Ratings (M-F, 3/3– 3/31)





Time Station / Show Viewers (2+)



5-7am WPVI – Action News Mornings 121,000

News WCAU – NBC10 News Today 70,000

KYW – Eyewitness News 68,000

WXTF – Good Day Philadelphia 42,000



Noon WPVI – Action News at Noon 249,000

News KYW – Talk Philly 93,000

WTXF- Fox29 News at Noon 35,000



5pm WPVI – Action News at 5 267,000

News WCAU – NBC10 News 94,000

WTXF- Fox29 News at 5p 70,000



6pm WPVI – Action News at 6 349,000

KYW – Eyewitness News at 6 132,000

News WCAU – NBC10 News at 6 98,000



WTXF- Fox29 News at 6 49,000



11pm WPVI – Action News at 11 281,000


KYW – Eyewitness News at 11 262,000


News WCAU – NBC10 News at 11 172,000

(11pm ratings: Mon-Sun)

FROM LAURA NACHMAN