TV NEWS AUGUST 11

http://blog.sitcomsonline.com/

In its summer finale, ABC Family's Baby Daddy delivered 2-year finale highs in Total Viewers (1.293 million), Viewers 12-34 (668,000/0.7 rating) and target Women 18-34 (394,000/1.2 rating) and Female 12-34 (567,000/1.2 rating) demographics - since 9/4/13 - sweeping its cable-TV time period in the core measures. Launch to date, Baby Daddy is ABC Family's #1 comedy of all time in Adults 18-34 (548,000/0.8 rating) and the #2 comedy in the network's history in Adults 18-49 (814,000/0.6 rating), Viewers 12-34 (723,000/0.8 rating), Women 18-34 (416,000/1.2 rating) and Females 12-34 (563,000/1.2 rating). For the season, Baby Daddy ranked as cable TV's #1 series on Wednesdays at 8:30 p.m. across Adults 18-34, Viewers 12-34 and key female demos, and was the #1 original cable-TV series in the half hour in Adults 18-49. Baby Daddy built by substantial double digits in L+3 versus L+SD delivery for the season across all categories, including Total Viewers (+56% - 1.204 million vs. 773,000), Adults 18-34 (+70% - 478,000 vs. 281,000), Adults 18-49 (+63% - 719,000 vs. 442,000) and Viewers 12-34 (+69% - 626,000 vs. 370,000). The fifth season will premiere on ABC Family in the coming months, but no return date has been set yet.