TV NEWS JANUARY 18

http://blog.sitcomsonline.com/2018/01/the-office-scores-on-comedy-central.html


Comedy Central's January 15 The Office marathon delivered big gains in multiple key demographics, outperformed time-period benchmarks and similar holiday marathons, and reached the network's highest primetime rating since September, 27 2017. Adults 18-49 and the key Men 18-34 rating increased 71% and 23%, respectively, against total-day year-ago numbers. The same demographics each gained 22% versus the prior four-week total-day average. Average total viewers increased 62% against the year-ago total-day mark, and Women 18-49 and 18-34 gained 174% and 132% against the year-ago total-day mark. Women 18-49 and 18-34 increased 36% and 46% respectively versus the prior four-week total-day average. Taking place on Martin Luther King Jr Day, the marathon outperformed Memorial Day by 25%, July 4 by 22%, Labor Day by 59%, and Christmas by 10%.