CBS Deal Works Out Deal with Nets and Barclays Center
CBS Radio announced today a deal with the Brooklyn Nets and the Barclays Center that will allow for increased coverage of the Nets locally as well as coverage of select college basketball games and boxing matches held at the arena.
The deal calls for expanded coverage on New York sports radio powerhouse WFAN 660 AM and 101.9FM.
The agreement also calls for Barclays Center and CBS Radio to develop and jointly program a new concert series and live events hosted at the arena. These events will be promoted using the nationwide scale of CBS Radio’s 126 stations, the majority of which are located in the top 50 radio markets.
“CBS Radio provides a commanding broadcast partner for the Nets and Barclays Center that delivers widespread exposure and promotion for our franchises,” said Nets and Barclays Center CEO Brett Yormark. “We are thrilled to continue airing Nets games on WFAN-AM/FM and expanding team coverage throughout the season, but we are just as excited about the opportunity of broadcasting other prominent events from Barclays Center, including select concerts, major college basketball and big time boxing, which will re-ignite a popular New York pastime.”
“Today’s announcement marks the union of two great companies with expertise in delivering high quality programming, appealing to a broad spectrum of sports and entertainment fans,” said Dan Mason, President and CEO, CBS Radio. “This partnership presents a unique opportunity to connect our listeners, not only in New York, but across the country, with exceptional brands and an outstanding venue, and provides CBS Radio with content for our on-air and audio digital platforms.”
ESPN Unveils New SportsCenter Commercial
ESPN is using the power of it’s SportsCenter theme as the basis of a new commercial.
the campaign focuses on the iconic sound DaDaDa DaDaDa which fans associate with the show. The 60-second launch spot features a range of athletes – from professionals to little leaguers – who subtly and not-so-subtly call out their “DaDaDa” moments.
“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information, and highlights provided by new technologies,” said Aaron Taylor, senior vice president of marketing. “Fans have a strong emotional connection with the show. And, what we realized is that ‘DaDaDa’ is emotional shorthand for, not only the great moments that happen in sports, but how SportsCenter presents those moments – giving context to them with perspective and personality.”
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