FROM KEITH GROLLER
Basketball fans evidently mixed a lot of hoops-watching in with their Easter egg hunts and family dinners on Sunday.
The overnight ratings for Sunday's Michigan-Florida and Louisville-Duke games were up significantly over last year's Sunday regional finals.
Overall, the tournament has drawn eight percent more viewers than in 2012 when it was held a bit earlier on the calendar.
Here's the release from CBS:
CBS SPORTS AND TURNER SPORTS’ COVERAGE OF SUNDAY’S 2013 NCAA® DIVISION I MEN’S BASKETBALL CHAMPIONSHIP REGIONAL
FINALS EARNS 8.0/19, UP 25% VS. 2012 IN METERED MARKETS
Turner Sports and CBS Sports’ exclusive live coverage of the 2013 NCAA Division I Men’s Basketball Championship Regional Final on Sunday, March 31 on CBS delivered an average overnight household rating/share of 8.0/19, up 25% vs. last year’s 6.4/13, according to Nielsen.
Sunday’s first telecast window (2:15-4:30 PM, ET), which saw Michigandefeat Florida, earned a 6.2/16, up 17% from a 5.3/12 in 2012. The second telecast window (5:00-7:30 PM, ET), which featured Louisvillebeating Duke, registered a 9.4/21, up 21% from a 7.8/15 in 2012.
The overall 2013 NCAA Tournament average-to-date ratings in the metered markets are a 6.7/14, up 8% from a 6.2/13 in 2012.
FINALS EARNS 8.0/19, UP 25% VS. 2012 IN METERED MARKETS
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