NBC Sports Extends Deal for Tour de France

http://sportsmediajournal.com/ The NBC Sports Group and the Amaury Sport Organisation (ASO) today announced a 10-year multi-platform extension that includes exclusive U.S. television, digital and mobile rights for the Tour de France through 2023. The new deal begins in 2014 and ensures that the NBC Sports Group will continue as the exclusive U.S. television home of the Tour de France, with live coverage of every stage, including live coverage on NBC each year. Included in the deal is NBC’s coverage of other ASO events; including the Dakar Rally and the Paris Marathon, as well as spring classic cycling events including Paris Nice, Criterium International, Criterium du Dauphine, Paris Roubaix, Fleche Wallonne, Liege Bastogne Liege and the Paris Tours. “The Tour de France has long been one of the tent pole events on the NBC Sports Network schedule, and now will be an integral part of our NBC broadcast schedule, with live coverage each year,” said Jon Miller, president of programming for NBC Sports and NBC Sports Network in a press release. “We are thrilled to continue our partnership with the ASO on all of its properties for another decade.” “We are very happy to see the Tour de France exposure growing in the United States,” said Yann le Moënner, Managing Director of ASO, organizers of the Tour de France. “Our long term agreement will give us the opportunity to work with the skilled storytellers at NBC to build a beautiful sports story during the next ten years. Beyond the Tour de France, this agreement continues NBC Sports Network’s coverage of all other ASO sporting events such as Paris-Roubaix, Dakar Rally and Paris Marathon, which will benefit from a large exposure on NBC Sports Group platforms.”