Tuesday, February 07, 2012

Over Two Million Stream Super Bowl XLVI

NBC Sports today reported that the first ever live stream of a Super Bowl attracted 2.1 million users, making Super Bowl XLVI the most watched sporting event online ever.

The stream was available on both NBCSports.com as well as NFL.com. NBC Sports’ live stream was also available on NFL Mobile only from Verizon.

Here are the particulars on online viewing from NBC:

Online Traffic Data

Unique Users – 2,105,441 (live stream online)
Live Video Streams – 4,589,593 (live stream online)
Total Minutes Streamed – 78,624,422
On-Demand Clips – 1,838,812 VOD clips viewed
User-Generated Camera Switches – 1,835,676
Engagement – More than 39 minutes per visit.

http://sportsmediajournal.com/

1 comment:

  1. This is the first I have seen the “particulars” anywhere on the web, so thanks! I suppose it really isn’t that interesting now that I think about it, other than the “engagement per visit” stat. I watched it the whole time though when I was working at Dish on Sunday because we are preparing for a new product launch called the Hopper. I thought about how it would have been nice to record the game so I could see the commercials, which got me laughing since on one ever records to watch COMMERCIALS. Normally, the Hopper would record the four major networks, plus two more shows, which is called “PrimeTime Anytime.” That would have solved my problem automatically if I had the Hopper already. Well, all good things come to those who wait, right? It was sweet to have the online access to the game though, and I hope I don’t have to use it again in the future!

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