New numbers show this Super Bowl was most-watched TV program ever

FROM KEITH GROLLER

Earlier today, NBC put out a release saying that Sunday night's Super Bowl was only the third highest rated Super Bowl Bowl in history. But that was based on overnight ratings which reflect only the top 56 markets in the country.

Now a release, also from NBC Universal, is saying that after all of the numbers from everywhere were computed, Sunday night's game was the most-watched televison show ever and the highest-rated Super Bowl in 26 years, topping even last year's Super Bowl.

Ratings and overall viewership totals are different things because each rating point is one percent of the total number of television households in the United States. And that total grows each year. A single national ratings point represents one percent of the total number.

Here's the release:

INDIANAPOLIS – Feb. 6, 2012 – Super Bowl XLVI is the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data released today by The Nielsen Company.

The game, in which the New York Giants defeated the New England Patriots, 21-17, was seen by a record 111.3 million viewers (6:31-9:58 p.m. ET), topping last year’s 111.0 for Super Bowl XLV on Fox and is the biggest audience to watch a television program in U.S. history.

MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY

1. 111.3 Million – Super Bowl XLVI, NBC (Last Night’s Game)
2. 111.0 Million – Super Bowl XLV, Fox
3. 106.5 Million – Super Bowl XLIV, CBS
4. 106.0 Million – M.A.S.H. Finale, CBS
5. 98.7 Million – Super Bowl XLIII, NBC

HIGHEST-RATED SUPER BOWL IN 26 YEARS: The game earned a 47.0 rating and a 71 share, a gain of two percent from last year’s 46.0/69 for Super Bowl XLV and is the highest-rated Super Bowl since 1986 (Bears-Patriots, Super Bowl XX, 48.3/70). The 47.0 rating is the 6th highest in Super Bowl history.

· The game drew a 40.5 rating in the advertiser-coveted Adult 18-49 demographic, the highest for a Super Bowl in 16 years (41.2 for Super Bowl XXX on Jan. 28, 1996)

HIGEST-RATED SUPER BOWLS:

1. 49.1/73 – Super Bowl XVI, CBS
2. 48.6/69 – Super Bowl XVII, NBC
3. 48.3/70 – Super Bowl XX, NBC
4. 47.2/67 – Super Bowl XII, CBS
5. 47.1/74 – Super Bowl XIII, NBC
6. 47.0/71 – Super Bowl XLVI, NBC (Last Night’s Game)
T7. 46.4/71 – Super Bowl XVIII, CBS
T7. 46.4/63 – Super Bowl XIX, ABC
9. 46.3/67 – Super Bowl XIV, CBS
10. 46.0/69 – Super Bowl XLV, Fox

VIEWERSHIP GROWS THROUGHOUT THE GAME: The viewership and rating grew throughout the game and peaked at a 117.7 million viewers and a 50.7/72, respectively, from 9:30-9:58 p.m. ET in the fourth quarter when Eli Manning led the Giants on a game-winning drive.

HALF HOUR VIEWERSHIP (Times ET):

6:31-7, 99.2 million
7-7:30, 107.9 million
7:30-8, 110.9 million
8-8:30, 114.0 million
8:30-9, 114.3 million
9-9:30, 115.4 million
9:30-9:58, 117.7 million

HALF HOUR RATINGS (Times ET):

6:31-7, 42.5/69
7-7:30, 45.5/71
7:30-8, 46.4/71
8-8:30, 47.4/70
8:30-9, 47.7/70
9-9:30, 48.9/70
9:30-9:58, 50.7/72

HALFTIME SHOW FEATURING MADONNA IS MOST-WATCHED EVER: The halftime performance by Madonna (8-8:30), was seen by 114.0 million viewers, nearly four million more than last year’s performance featuring the Black Eyed Peas (110.3 million), and is the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991).

http://blogs.mcall.com/groller/