Monday, February 13, 2012

Colonial Athletic Association and NBC Sports Reach Football and Basketball Rights Deal

NBC Sports Group and the Colonial Athletic Association (CAA) have come to terms on a five year deal to have the league’s football and basketball games telecast on the NBC Sports Network (NBCSN).

The deal takes effect this fall and calls for the CAA men’s basketball and football games be telecast on the NBC Sports Network, regional television coverage of CAA men’s and women’s basketball and football through the Comcast SportsNet regional networks and coverage of a variety of other CAA sports through NBCSports.com.

NBCSN will air at least 12 men’s college basketball games a season, including the semi-finals and finals of the conference championship. NBCSN will also air a minimum of five CAA football match-ups each season. Regionally the CAA will have upwards of 39 men’s and women’s basketball games and 13 football games telecast annually on Comcast Sports Net.

“We are thrilled to be associated with the NBC Sports Group,” CAA Commissioner Tom Yeager said in a press release. “The NBC Sports Network now provides a national platform to elevate the conference in conjunction with the relationship we’ve had with the Comcast SportsNets, which have been the foundation of our television package for almost three decades.”

“We are very excited to begin our new relationship with the Colonial Athletic Association and extend our college sports offerings,” said Michael Sheehey, Senior Vice President, Sports Content and College Sports, NBC Sports Group. “Given our unique four-tier portfolio of assets, we are able to deliver high-quality production of the conference’s football, basketball and other sports to viewers nationally, regionally and online unlike anyone else.”

http://sportsmediajournal.com/

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