CBS3 Philling Void at 4 PM

FROM LAURA NACHMAN

Dr. Phil-adelphia is taking advantage of Oprah’s departure from television.

From CBS3:

Dr. Phil, the new leader in daytime talk, made a strong showing in his first season in Oprah’s old time period at 4 p.m. in Philadelphia, according to the November 2011 Nielsen ratings. The good doctor was number one in ratings in Adults 25-54, up 75 percent over 2010 and Women 25-54, up 175 percent over the previous year, beating out WPVI’s 4 p.m. newscast in those key demographics.

Here’s some other November sweeps news from CBS3:

The good news for CBS 3 actually started earlier in the day where Eyewitness News Anchors Ukee Washington and Erika von Tiehl, Meteorologist Katie Fehlinger and Traffic Reporter Bob Kelly saw gains across the board. Early morning news ratings are up 25 percent in Adults 25-54 and 25 percent in Women 25-54 from 4:30 to 5 a.m. In the 5 to 7 a.m. block, ratings rose 9 percent in Women 25-54 and 33 percent in Adults 25-54. As the newscast continued on The CW Philly from 7 to 9 a.m., so did the good news with gains of 100 percent in Adults 25-54 and 100 percent in Women 25-54.



Talk Philly, CBS 3’s popular noon program, hosted by Ukee Washington and Pat Ciarrocchi, showed gains among Women 25-54, up 14 percent in that demographic.



CBS 3’s newscasts also showed gains at 5 and 6 p.m. where the station is number two in the time period as did Eyewitness News at 10 on The CW Philly, up 5 percent in Adults 25-54 and 20 percent in Women 25-54.



CBS 3’s Eyewitness News at 11 finished the rating book in second place, closing the gap to just 1.1 rating point behind WPVI in the Adults 25-54 demo. The station was also number one in prime time in both households and Adults 25-54.



The Fall has also been a banner period for CBSPhilly.Com. The website is on pace for a record November with an increase both in page views and unique visitors.



“It’s gratifying to see our news audience continue to grow across both stations and across all time periods,” says President and General Manager Jon Hitchcock.



“I believe our growth goes hand-in-hand with the advocacy position we have taken in our newscasts,” adds Susan Schiller, Vice President and News Director for both stations. “I think that viewers are becoming aware that we will go the extra mile, that “On Your Side” is more than a tag line, but our philosophy in the way we approach our work.”



CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.

http://lauranachman.wordpress.com/