Ratings looking up

FROM THE MORNING CALL

Games 1 and 2 of the 2010 NLCS on FOX posted strong gains over the weekend averaging a 4.7/8 household rating/share (7.9 million viewers), +27% better than the first two games of the 2009 NLCS on TBS (3.7/7, 5.8 million viewers). In addition, this weekend’s postseason baseball on FOX is up +15% vs. games 1 & 2 of the 2008 NLCS on FOX (4.1/8, 6.2 million viewers).

Game 1’s pitching showdown between Roy Halladay and Tim Lincecum scored big in prime time for the network by posting a 4.3/8 (7.1 million viewers), FOX’s best Saturday prime average since last year's Game 3 of the World Series on 10/31/09. Game 1’s average audience was up +4% from last year and the 4.3 rating is flat with last year’s NLCS Game 1 on TBS.

Led by Week 6 of the NFL on FOX doubleheader slate that featured a back and forth battle between the Cowboys and the Vikings, NLCS Game 2 on Sunday night produced a 5.3/9 (8.8 million viewers) for the network up +83% over last year’s NLCS Game 2 on TBS (2.9/7, 4.4 million for PHL-LAD), and up +56% over 2008’s 3.4/8 for NLCS Game 2 on FOX (5.0 million, PHL-LAD).

Philadelphia led all markets with a sensational 33.9/47 for Game 2 and a 26.0/43 for Game 1 while San Francisco scored a 22.2/40 for Game 2 and 20.5/45 for Game 1.

http://blogs.mcall.com/phillies/2010/10/ratings-looking-up.html