February Sweeps - 6ABC’s Version

Action News – Leads All Key Ratings – All Newscasts
Record Month for 6abc.com – 32.2 Million Page Views!




February Factoids

Action News is the Most Watched Late News
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■Beats CBS3 and NBC10 in HH ratings and EVERY demo■Action News at 11 increases ABC Primetime lead-in by 43%
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■Action News Mornings is #1 in HH ratings and in all key demos
■Nearly twice as many viewers as NBC10 and CBS3
■Nearly three times as many viewers as Fox29
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■Action News at Noon’s 10 rating doubles KYW & FOX combined
■This newscast has the highest share (27) in Philadelphia
■Beats EVERY newscast on both NBC10 and CBS3
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■Action News at 5pm’s 9 rating beats NBC10, CBS3, & Fox29 combined
■Beats 6pm ratings of NBC10 & CBS3 combined
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■Action News at 6pm is #1 EVERY night
■11 rating beats NBC10, CBS3, and Fox 29 combined
■Beats combined ratings of Fox29’s 5am, 6am, Noon, 5pm, & 6pm newscasts
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■Record month for 6abc.com – 32.2 million total page views
■Over 26 million website hits
■Over 4 million wireless page views
■Nearly 1 million video plays

Laura Nachman